Milwaukee Mag: "Bringing New-to-Us Beers in Milwaukee, Temporarily"

Brew Pipeline's Guest Brewer program is bringing out-of-market beers new to Milwaukee on a limited basis.

Commitment can be scary.

I’m not talking about dating other humans, which is certainly terrifying. I’m referring to the commitment a brewery has to give to a distributor to get its beer sold in any given market. Rigid long-term contracts can be frightening to an upstart (or established) brewery looking to make inroads around the country.

Read full article ➡

Thomas Barthell