VinePair: "BREWERS CAN DATE MARKETS BEFORE MARRYING THEM WITH ‘GUEST BREWER’"

Brew Pipeline, a “direct-access platform” that connects craft breweries and wholesalers, announced a new “Guest Brewer” program that allows brewers to date new markets before committing to a distributor partnership.

As more breweries produce rotational IPAs and other beer styles, the Guest Brewer program will provide “an opportunity to test a market without fully committing to a costly long-term rollout,” Brewbound reports.

Read full article ➡

Thomas Barthell