Craft Brewing Business: "Meet Brew Pipeline: A program that connects craft breweries to a distribution network for limited beer releases in new markets"

The U.S. beer distribution system provides independent, craft producers a better path to off-premise sales than pretty much any other consumer good. The paths to the shelf for a craft toothpaste or mustard, for example, has much bigger barriers to entry. But the traditional beer distribution model was never intended 1) to support a market of 7,000+ breweries across the country of varying sizes, shapes and quality, 2) to cater to a market that values new beers and experiments over flagship brands.

Read full article ➡

Thomas Barthell